If You’re Reading This, I Survived 2024

After more than a decade of working nonstop in production—from PA to Executive Producer—I found myself unemployed for the first time. Relief hit first. Ten years without a pause will do that. But then reality crept in: the industry had shifted while I was too busy surviving in it to adapt.

I saw the shift coming—of course I did. But between nonstop projects, chasing that consistent, comfy salary, and raising three humans with no work-life balance in sight, when was I supposed to pause long enough to reinvest in myself? The train doesn’t stop just because you see a storm ahead. You ride it out—or at least, that’s what I thought.

The Creator Economy isn’t checking for just producers anymore—it wants full-service creative powerhouses who can budget, strategize, shoot, edit, write, and conjure viral magic on demand. Basically, they’re casting for Issa Rae-level brilliance—but offering a PA’s paycheck. Suddenly, I was starring in a crash course on reinvention that I never enrolled in. Humbling? Definitely. Worth it? We’ll see.

But lately, I’ve been thinking: maybe the Producer Economy is next. The Creator Economy might have stolen the spotlight, but none of it works without producers—the architects behind the scenes who turn vision into reality. Creators might get the followers, but producers build the ecosystem that sustains them.

What could the rise of the Producer Economy mean for someone like me? For those of us who’ve mastered the impossible task of making other people’s dreams come true—on time, on budget, and without a handbook? Maybe there’s space for us to step out from behind the curtain—not as backup, but as the main event.

Reinvention is ghetto. It’s messy, uncomfortable, and rarely sparked by “personal growth.” It’s survival work, rebranded as a self-care journey. You don’t pivot because you want to; you pivot because standing still means getting left behind.

So here I am—rebuilding, relearning, and reminding myself that being forced to grow is still growth. This is for the producers, creators, and relentless dream-chasers making it up as they go. The students with no teachers. The professionals pulling miracles out of thin air while working twice as hard for half the credit. The ones who build despite—because no blueprint was ever left behind.

If you’re still standing—you’re already winning.